About Us

Our Story: Born from Service, Built
on Purpose

Novucor Health Supplements Rx is proudly veteran-owned and operated
— founded by a family that knows firsthand the meaning of sacrifice,
resilience, and the fight for better health.

Our founder, Laura Piccone, built Novucor out of love and
necessity. As the devoted caregiver to her husband Anthony — a 100% disabled
US Army Veteran and Persian Gulf War hero who enlisted in 1986 and went on
to accept a commission as an Air Defense Artillery Officer in 1990 —
Laura faced a challenge that so many veterans and their families know all too
well: finding truly clean, organic, non-chemically produced nutrition
supplements at a price that doesn't add financial stress to an already
demanding journey.

Frustrated by a marketplace flooded with synthetic fillers, questionable
ingredients, and premium price tags that put quality supplements out of reach,
Laura made a decision: if the right products didn't exist, she would create
them. That determination gave birth to Novucor Health Supplements Rx — a
company built not for profit alone, but for purpose.

Our Mission

At Novucor, we are on a mission to transform health and wellness by
making pharmaceutical-grade, all-natural supplements accessible to
veterans, caregivers, and every American who deserves to know exactly what
they're putting in their body. No harsh chemicals. No compromises. Just clean,
effective nutrition you can trust.

Our Commitment to Quality

Every product we offer meets the highest standards in the industry:

  • FDA Registered — manufactured in FDA-registered
    facilities
  • GMP Certified — produced under Good
    Manufacturing Practice standards
  • Third-Party Tested — independently verified for
    purity and potency

When you choose Novucor, you're choosing supplements backed by science,
integrity, and a family that has lived the importance of getting this right.

Thank You for Supporting a
Veteran-Owned Business

Every purchase you make at Novucor directly supports a disabled veteran
family and our mission to bring honest, high-quality supplements to those who
need them most. We are grateful for your trust, your support, and your
commitment to your health.

From our family to yours — thank you for standing with us.

 

At Novucor Health Supplements Rx, we are committed to providing premium, science-backed vitamins and mineral supplements that empower individuals to achieve optimal health, wellness and vitality.  Our products are meticulously formulated to support weight loss management, enhance energy levels, and improve mental clarity, helping you overcome common health challenges."

All of our products focus on the use of natural and organic ingredients, go through rigorous testing, and adhere to Good Manufacturing Practices (GMP) standards all within an FDA, NSF certified manufacturing facility.

Our Product Collections

  • Why Choose Novucor?

    Our state-of-the-art, government-approved manufacturing facility ensures every product meets rigorous standards for purity and efficacy. We source our ingredients responsibly and are committed to innovation, continually pushing the boundaries of what a solid vitamin and mineral regiment can achieve.

  • Our Philosophy

    We believe that being healthy shouldn’t be a luxury. Our Founder Laura Piccone envisions a world where high-quality, effective supplements are within everyone’s reach. By combining advanced science with nature’s best resources, We are setting a new standard in the vitamin industry.

Our Team

Novucor Board of Advisors and Senior Management

Laura A Piccone, Owner, Founder

Laura A Piccone, Owner, Founder

Personal Trainer, Nutrition Consultant

Laura Piccone founder and CEO Novucor, LLC. A fitness trainer, homeopathic practitioner and health enthusiast, Laura has over 30 yrs of experience in natural and homeopathic remedies, all natural, organic health and beauty care product usage and development.

Dr. Keith Radbill, Medical and Nutrition Board Advisor

Dr. Keith Radbill, Medical and Nutrition Board Advisor

D.O. FAOAAM

Dr. Radbill is the former director of Renewus Wellness Center. He has extensive training in Cosmetic Laser, Anti-aging and integrative Hormone therapy as well as medical weight loss. He practices in NJ PA MD VA and FL.

Education: •AOAAM Addiction Medicine Board Certification Review Course Saturday, October 3 - Sunday, October 4, 2020 •Empire Medical Training 1. Cosmetic Laser courses and Certification – Empire Medical Training (April 22-23, 2013) 2. Anti-aging and integrative Hormone (March 23, 2013) 3. Platelet rich plasma (PRP) training for aesthetic and medical uses. (March 25, 2013) 4. Physician Medical Weight Loss training (March 24, 2013) 5. Comprehensive facial aesthetics for medical grade microdermabrasion, chemical peels and proper use of cosmeceutical and skin care products. (March 22, 2013) 6. Comprehensive dermal fillers. (April 21, 2013) 7. Botox Toxin training July 14, 2014 8. Complete Facial Aesthetics 2014 9. Advanced Medical Aesthetics (comprehensive training including: botox, filers, Laser, mesotherapy) 10. Sclerotherapy for Physicians, 2014 11. Mesotherapy training and certification 2014 12. Complete Hands-on Dermal Fillers 2015 13. Botox Toxin training ( August 13, 2016) 14. EMG/NCV certification and training 15. Joint Injection seminar, January, 2017 • Clinical seminar in aesthetic medicine – Alma Lasers • Medical Records Keeping Course- June 4-5, 2016 • PRIME E -Professional Medical Ethics August 26-28, 2016 • Practical course: Botox and Dermal fillers – Aesthetic medical educators training. (January 31, 2009) • Certified for Cosmetic Procedures: Botox, Restelyn, Chemical Peels, Laser Skin Therapy and Microdermabrasion – Empire Medical training – Fort Lauderdale, Florida (October 2004) •Pennsylvania Osteopathic Medical Association Intern Representative: Millcreek Community Hospital – Erie, PA (1993-1994) •Family Practice Resident: Millcreek Community Hospital – Erie, PA (1995-1997) •Doctor of Osteopathy: Philadelphia College of Osteopathic Medicine. Memberships: LOG National Fraternity, SOMA, ACFP, Sports Medicine Club, PCOM volleyball team and football league – Philadelphia, PA (09/1989-05/1993) •Bachelors of Arts in Psychology, Three time Cum Laude, Alpha Epsilon Pi Fraternity Founding father, Social Chairman and Historian - Temple University – Philadelphia, PA (09/1985-06-1989) Teaching Experience •Four hours of lectures to medical students at The Lake Erie College of Osteopathic Medicine on geriatrics. •Assistance in osteopathic practice and principles as well as cardiology labs at The Lake Erie College of Osteopathic Medicine. •Two hours of lectures at the Philadelphia College of Osteopathic Medicine on case presentation. •Clinical Instruction for family practice at The University of Miami Medical School at my Islamorada office in the Florida Keys. •Clinical Assistant Instructor Comprehensive Dermal Fillers-Empire Medical Training 2014. Licenses Held New Jersey: Active Pennsylvania: Active Maryland: Active Virginia: Active Florida: Active

Dr. Matthew Pinto, Medical and Nutrition Board Advisor

Dr. Matthew Pinto, Medical and Nutrition Board Advisor

D.O.

Dr Matthew Pinto is a dual board certified physician in both family medicine and obesity medicine. He is the owner of Vive Aesthetics and Wellness which he founded in 2010 and he is a National Trainer for the Allergan Medical Institute. He served as the national medical director for the Center for Medical Weight Loss for ten years. He has been working in the wellness medical space since 2003.

Mr. Michael Morrison, Digital/Social Media Marketing Director

Mr. Michael Morrison, Digital/Social Media Marketing Director

Graphics Design/Social Media Marketing/Artist

Mike is a Computer graphics designer and artist. He has extensive experience in social media graphics, artwork and digital media creation. Mike's artistry includes 30 yrs as a master tattoo artist in South Jersey with a current focus in 3d Al video ad creation and funnel marketing media.