About Novucor Health Supplements Rx

A Veteran-Owned American Supplement Company
Built Around Quality,
Transparency and Education

Novucor Health Supplements Rx is a veteran-owned American health supplement company focused on vitamins, minerals, targeted nutritional supplements and sports nutrition.

Founded by Laura Piccone, Novucor was created around a straightforward idea:

Consumers should have better information about the supplements they buy.

The supplement industry can be difficult to navigate. Products may contain similar ingredients while differing substantially in ingredient form, dosage, manufacturing practices, testing and quality controls.

Novucor's goal is to make those differences easier to understand.

What Novucor Focuses On

Novucor develops and distributes nutritional products across several primary areas:

Metabolic Health

Novucor's Metabolic Rx products are designed to provide nutritional support for healthy metabolic function, energy metabolism and healthy blood-sugar metabolism when used as part of a balanced diet and active
lifestyle.

Healthy Aging

The Senior Rx line focuses on nutritional support for adults interested in maintaining healthy
aging, cognitive function, physical vitality and overall wellness.

Sports Nutrition

Novucor's sports-nutrition products include protein, collagen and targeted nutritional formulas designed to complement exercise, strength training and recovery.

Vitamins & Minerals

Novucor offers foundational nutrients including magnesium, vitamin D3 + K2, B-complex, vitamin C, CoQ10 and other vitamins and minerals.

Our Approach to Supplement Quality

We believe quality begins long before a product reaches a customer's hands.

Our quality approach includes consideration of:

Ingredient identity

Ingredient specifications

Supplier qualification

Manufacturing controls

Good Manufacturing Practices

Product testing

 Batch documentation where available

 Label accuracy

 Product consistency

Novucor works with qualified manufacturing and testing partners and provides additional information about
applicable certifications and quality standards through our Supplement Quality Center.

What "Pharmaceutical Grade" Means at Novucor

The term "pharmaceutical grade" is frequently used in the supplement marketplace, but consumers should understand that dietary supplements are not pharmaceutical drugs and the FDA does not establish one universal "pharmaceutical grade" designation for dietary supplements.

Novucor uses the term to communicate its emphasis on quality- focused formulation, controlled manufacturing, ingredient standards and testing.

We believe consumers should evaluate supplements based on evidence, ingredient transparency, manufacturing standards and testing—not terminology alone.

Education Before Marketing

Novucor is committed to helping consumers understand supplementation.

Our Nutrition Education Center provides information about:

Vitamins        
Minerals        
Metabolic health        
Healthy aging        
Sports nutrition        
Supplement quality        
Ingredient forms        
Supplement testing        
Nutrition and wellness

Our objective is not simply to tell consumers what to purchase.

It is to help them understand why a particular nutrient or supplement may—or may not—be appropriate for their individual goals.

All of our products focus on the use of natural and organic ingredients, go through rigorous testing, and adhere to Good Manufacturing Practices (GMP) standards all within an FDA, NSF certified manufacturing facility.

  • A smiling woman with long wavy red hair and a visible tattoo on her left shoulder, wearing a white halter top and a delicate silver necklace in an outdoor setting.

    Meet Laura Piccone

    Founder of Novucor Health Supplements Rx. Laura Piccone founded Novucor with the goal of creating a supplement company that places greater emphasis on education, product quality and transparency. As the founder, Laura oversees the company's vision, brand development and consumer education initiatives. Her philosophy is straight forward: Better information leads to better decisions.
  • In conjunction with her husband, a 100% disabled US Army Veteran, Laura started Novucor with her husband's health as a primary concern.It was years of painstakingly researching, experimenting and trying to find a quality sourced supplement regimen that would help with her husband's disabilities that led Laura to form Novucor. Addressing the health issues faced by veterans like her husband was a primary driver in her founding Novucor, a proud Veteran Family Owned Business. The company was built around values that include service, accountability, integrity and responsibility — principles that extend to how Novucor approaches its customers and products. Laura has a 30 year background as a certified Health Coach, as well as working as a Nutrition Coach, Wellness Consultant, Holistic Health Practitioner and Fitness Trainer. Her background in fitness, nutrition and natural wellness helped shape Novucor's emphasis on targeted nutritional support and consumer education.
    Founder Bio 

Our Medical Advisory Board

Novucor Board of Advisors and Medical Review Team

Dr. Keith Radbill, Medical and Nutrition Board Advisor

Dr. Keith Radbill, Medical and Nutrition Board Advisor

D.O. FAOAAM

Dr. Radbill is the former director of Renewus Wellness Center. He has extensive training in Cosmetic Laser, Anti-aging and integrative Hormone therapy as well as medical weight loss. He practices in NJ PA MD VA and FL.

Education: AOAAM Addiction Medicine Board Certification Empire Medical Training Cosmetic Laser courses and Certification – Empire Medical Training Anti-aging and integrative Hormone Platelet rich plasma (PRP) training for aesthetic and medical uses. Physician Medical Weight Loss training Comprehensive facial aesthetics for medical grade microdermabrasion, chemical peels and proper use of cosmeceutical and skin care products. Comprehensive dermal fillers. Botox Toxin training July 14, 2014 Complete Facial Aesthetics 2014 Advanced Medical Aesthetics (comprehensive training including: botox, filers, Laser, mesotherapy) Sclerotherapy for Physicians, 2014 Mesotherapy training and certification Complete Hands-on Dermal Fillers 2015 Botox Toxin training ( August 13, 2016) EMG/NCV certification and training Joint Injection seminar, January, 2017 Clinical seminar in aesthetic medicine – Alma Lasers Medical Records Keeping Course PRIME E -Professional Medical Ethics Practical course: Botox and Dermal fillers – Aesthetic medical educators training. )

Certified for Cosmetic Procedures: Botox, Restelyn, Chemical Peels, Laser Skin Therapy and Microdermabrasion – Empire Medical training Pennsylvania Osteopathic Medical Association Intern Representative: Millcreek Community Hospital Family Practice Resident: Millcreek Community Hospital – Erie, PA Doctor of Osteopathy: Philadelphia College of Osteopathic Medicine. Bachelors of Arts in Psychology, Three time Cum Laude, Alpha Epsilon Pi Fraternity Founding father, Social Chairman and Historian - Temple University – Philadelphia, PA\

Teaching Experience •Four hours of lectures to medical students at The Lake Erie College of Osteopathic Medicine on geriatrics. •Assistance in osteopathic practice and principles as well as cardiology labs at The Lake Erie College of Osteopathic Medicine. •Two hours of lectures at the Philadelphia College of Osteopathic Medicine on case presentation. •Clinical Instruction for family practice at The University of Miami Medical School at my Islamorada office in the Florida Keys. •Clinical Assistant Instructor Comprehensive Dermal Fillers-Empire Medical Training 2014. Licenses Held New Jersey: Active Pennsylvania: Active Maryland: Active Virginia: Active Florida: Active

Dr. Matthew Pinto, Medical and Nutrition Board Advisor

Dr. Matthew Pinto, Medical and Nutrition Board Advisor

D.O.

Dr Matthew Pinto is a dual board certified physician in both family medicine and obesity medicine. He is the owner of Vive Aesthetics and Wellness which he founded in 2010 and he is a National Trainer for the Allergan Medical Institute. He served as the national medical director for the Center for Medical Weight Loss for ten years. He has been working in the wellness medical space since 2003.